{"id":2265,"date":"2018-02-27T21:26:30","date_gmt":"2018-02-27T21:26:30","guid":{"rendered":"https:\/\/beepageone.com\/?p=2265"},"modified":"2018-12-28T12:32:24","modified_gmt":"2018-12-28T12:32:24","slug":"reputation-management-in-education-how-schools-can-set-the-right-tone","status":"publish","type":"post","link":"https:\/\/reputationsimple.com\/reputation-management-in-education-how-schools-can-set-the-right-tone\/","title":{"rendered":"Online Reputation Management in Education: How Schools Can Set the Right Tone"},"content":{"rendered":"

Online Reputation Management in Education: How Schools Can Set the Right Tone<\/strong><\/p>\n

What message is your school trying to send?<\/p>\n

Perhaps as an educator, you\u2019ve never considered this question before, but have no doubt \u2013 with every communication online, your school community is telling the public who they are and what they stand for. Over time, as a communication history is established, so is a reputation that can be a school\u2019s best asset — or its costliest liability.<\/p>\n

Whether public, private or charter, educational institutions face the same challenges most companies do: How to get the word out, generate interest in their offerings and make stakeholders happy.\u00a0 Beyond just posting and providing information, schools also must ensure their message remains cohesive across platforms, departments and individuals, which is no easy task.<\/p>\n

The Basics of Branding<\/strong><\/p>\n

The term \u201cbranding\u201d most often is associated with the corporate world, but the concept is equally relevant for education. It refers to the process of standing out in a market, which is accomplished with a consistent message. Using effective branding, a school becomes easily identifiable among people it seeks to reach \u2013 and tells them what it can offer that another school can\u2019t.<\/p>\n

This concept will be unfamiliar territory for most educators, which is why they need expert guidance. ReputationSimple is a trailblazer in the field of protecting and managing reputations, and hundreds of schools already have trusted its methods to achieve dramatic results.<\/p>\n

Winning the War<\/strong><\/p>\n

Every day, educators are engaged in a fight they may not even be aware of — against misinformation, anonymous online attacks and other assaults on their online presence. While there\u2019s no way to control what others do or say online, schools can shield themselves from the damaging effects \u2013 and ReputationSimple can show them how. Its comprehensive training program and other services will put the power over your school\u2019s image back where it belongs \u2013 with its leaders. Educators can learn best practices and put simple, predictable procedures in place to improve their ranking and enhance their profile.<\/p>\n

In the battle for their good name, schools can consider ReputationSimple their suit of armor.<\/p>\n

School Reputation Control\u00a0\u00a0 <\/strong><\/p>\n

With ReputationSimple\u2019s unique School Reputation Control service, any school can become the master of its own destiny \u2013 and own page one of the online search results. Any time someone enters your school\u2019s name into Google, you want them to see glowing reviews and a wealth of other positive, accurate information. When people search for the best education options in your area, you want your school to appear at the top of their results.<\/p>\n

That happens by implementing strategies that ReputationSimple has perfected and school professionals can carry out. One tool in ReputationSimple\u2019s reputation rescue kit is Review Shield \u2013 a defense system that keeps negative reviews private until you\u2019ve had time to address them. Review Shield also taps into the potential of your satisfied customer base, which often won\u2019t leave feedback but is your greatest resource in acquiring four- and five-star reviews.<\/p>\n

Why ReputationSimple Training Works\u00a0 <\/strong><\/p>\n

If you polled a dozen people at your school about what they consider the school\u2019s best attributes, or what makes it special, you\u2019d likely get 12 different answers. Before your school can effectively communicate with the public, there must be consensus about what you want to say.<\/p>\n

After completing ReputationSimple\u2019s Online Reputation Management Training for Schools, participants will be on the same page. They also will have an in-depth understanding of how to create and maintain their online brand. An effective strategy requires a multi-pronged approach of creating positive content, search engine optimization and other reputation management techniques, which have been shown to work particularly well for those in the education field.<\/p>\n

If your brand message is successful, it serves as a call to action. Your audience will be inspired, motivated or convinced to become a member of your school community. To stand out in others\u2019 minds, you must know what matters to them and show you can add value to their lives. Even more, you must supersede and contradict any information to the contrary.<\/p>\n

A live, virtual two-day training with ReputationSimple, held for up to three participants and tailored to educators, can set your school on the correct course. The instruction will cover a range of subjects, which will give your school an edge in all its endeavors. Some of the educational goals for attendees include:<\/p>\n