At any given moment, online searchers are forming impressions \u2013 about you, your school and whether they should associate with you \u2013 and acting on their findings. Researchers estimate that least 64 percent of people rely on search engines when deciding where to spend their money or place trust. As independent entities that rely on public demand, charter schools especially must build a strong online presence if they hope to survive and thrive.<\/p>\n
The rapidly evolving field of online reputation management is intimidating \u2013 but you can count on ReputationSimple to guide you. Besides being on the cutting edge of this field, ReputationSimple also has developed a training system \u2013 School Reputation Control — that empowers charter school administrators and staff to take control of their own image.<\/p>\n
Why Is Communications Director for Charter Schools Professional Development Necessary \u2013 and Beneficial?<\/strong><\/p>\n How do you appear online? No longer can any school, business, organization or individual afford to ignore this question. HR managers make hiring decisions, consumers make purchasing decisions and parents make enrollment decisions based on Internet reputation.<\/p>\n Chances are your school has felt the harmful effects of negative feedback online \u2013 and you may not even realize it. Perhaps potential enrollees were put off by a poor review, or a prospective employee chose not to apply because she didn\u2019t like what her research turned up.<\/p>\n And even if your charter school has stellar online standing today, it only takes a couple of bad results to lose up to 44 percent of searchers, according to one study. It\u2019s not enough to polish one\u2019s online appearance; actively maintaining it is essential.<\/p>\n Most school administrators and teachers \u2013 no matter how talented they are as educators \u2013 typically won\u2019t know how to get a higher search engine ranking or counteract negative content. Even if a school is fortunate enough to employ a communications professional, a successful reputation strategy can\u2019t be devised and executed by one person.<\/p>\n With its unique Online Reputation Management Training program, ReputationSimple will show administrators and staff how to create an online appearance they\u2019re proud of \u2013 and how to keep it.<\/p>\n Having a great page-one presence is far from magic; it\u2019s accomplished through precise, targeted strategies that ReputationSimple can help anyone master with its proven training. By putting these best practices in place, a school can take its content and ranking to the next level.<\/p>\n